American Red Cross SmartWear 1881+ (Link: Fastcompany, IDSA)
1881 is a line of functional apparel and lifestyle consumer goods created to revitalize the brand image of the American Red Cross with the message of "ACTIVE CARING". 1881 helps the ARC to guide the public toward practicing a mindset of preparedness in their daily lives. This allows people to be in control of their lives and/or surroundings and understand the message of the ARC.